Development of a system of indicators for the analysis of social networks

DOI: 10.31673/2412-9070.2021.021722

Abstract

The article discusses the topical issue of determining the effectiveness of the use of social networks. Now we live in the age of information technology, where no modern person can do without social networks. They are the most popular resource on the Internet and have become an integral part of our lives. The social network contains a tremendous potential in organizing the collective work of distributed groups of society. The main factor behind the popularity of social networks is the creation of simple interactions between people through social networks. Social networks provide information about the current situation, about the actions of the authorities, about natural phenomena. Information is transmitted in various formats that are convenient for perception: in the form of text messages, in the form of photos, audio, video.
The article provides a statement of the problem: Social networks today are one of the most visited resources on the Internet. Therefore, the problem arises of finding methods to improve the effectiveness of the use of social networks in various spheres of society. Against the background of solving this problem, it becomes necessary to determine the effectiveness of the use of social networks for any needs of society, for which it is necessary to have a toolkit for assessing various processes in social networks.
The traditional solution to this problem is rooted in the plane of the application of various indicators, parameters and characteristics of assessing the processes and states of social networks, which are not combined into a system of indicators for assessing their effectiveness. The creation of such a system is possible on the basis of an analysis of the architecture of building social networks and the functional purpose of its components, analysis of the specifics and characteristics of processes and methods of using social networks by representatives of society. It is believed that making certain conclusions about the processes taking place in social networks, predicting the behavior of its participants, and simulating social interaction of social networks between representatives of society is possible only after analyzing the information that exists in social networks. It is shown that in order to use mathematical models and various methods for analyzing the properties and data of social networks, a system of indicators of the effectiveness of the functioning of social networks is required. The proposed system of indicators of the effectiveness of the functioning of social networks, which allows you to reveal the features of the use of various forms of relationships between representatives of society in any social processes.

Keywords: social networks; performance indicators; methods of analysis.

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